For instance, users will be able to use the “Hey, Disney!” wake word to interact with Mickey, Dory, Olaf, and potentially other characters. That includes the ability to go on “interactive adventures” or listening to Disney stories designed for the service. Additionally, there will be other Disney-specific content from jokes to “fun facts” and trivia. As well as “special surprises” centered around beloved Disney characters. Hotel guests will also be able to interact with the service for hotel-specific services. For example, guests can ask for more blankets or towels, get information about the parks, or figure out where to get food nearby. And, of course, Alexa-based functions related to news, sports scores, music, and more will be available too. All tailored to the needs of Disney guests.

So what does “Hey Disney” do different from standard Alexa and where can you find it?

As of this writing, the companies indicate that users of the “Hey, Disney” wake word will have access to over 1,000 custom Alexa interactions. Complete with the Disney Magical Companion, making an appearance as a new Disney character explicitly for the service.

Pricing and availability

Those who do want to pick it up for at-home use will also be able to pick up a Mickey-themed OtterBox Den Series stand for Echo Show 5. That will come complete with Mickey ears and a bright red base.  And is available for pre-order from today at just $24.99.

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