Ever since Princeton battled Rutgers on November 6, 1869, gamblers have bet on American football. Bookmakers used to take bets in poorly lit backrooms and via their phones. But this year, the NFL signed deals with sports betting companies, which could determine corporate industry winners and losers. Corporate-run sports wagering parlors are new. Internet-run sportsbooks, though, have been around for a long time. Even pay per head, or PPH sportsbooks, have existed since 1997. A pay per head service provides software for a small fee. Players, or sports bettors, call bookie agents to set up accounts. The software has become so advanced that sportsbook owners can now manage their bookie business via mobile devices.
Mobile sportsbook software is as efficient as what sportsbook corporations use
In the sportsbook industry, the software is king. Companies like DraftKings, BetMGM, and Caesars rely on software to create player accounts and provide a great client betting experience. Without decent software, a company won’t survive. Sportsbook entrepreneurs require software that’s as good, if not better, than more sizable online sportsbooks. Luckily, some price per head establishments provides software that’s not only comparable to offshore online sportsbooks but also U.S.-based corporate companies. The better the software, the easier it is for agents to manage their bookie business.
Compatibility isn’t an issue – Android, Apple, or Windows
Agents can offer free betting software no matter the operating system. Flexibility gives individual sportsbook owners a huge advantage. If a client has an Android device, Windows, or Apple, it doesn’t matter. Non-compatibility issues mean bookmakers can provide customers a seamless, enjoyable betting experience. The software has become so robust that bookies can even provide video streams and stat information, called game trackers. One of the fastest segments in the sportsbook industry is in-game betting, making bets while the game happens. Some gaming platforms allow players to log in to their accounts and access game trackers and video streams. Game trackers and video streams help clients make informed wagers. The ability to make bets on the go through a mobile device means customers are more likely to bet.
Top five things to look for in mobile bookie software
Not all bookmaking software advancements have landed on the client-side. The most crucial aspect of how to manage a bookie business successfully is on the sportsbook operations side. One would think oddsmaking software is essential to an individual sportsbook owner, but that’s not the case. All odds originate from Vegas sportsbooks. Most bookies don’t mess with odds. Instead, they use a layoff account. We’ve added the layoff account to our list of the top five things to look for in mobile bookie software. Proprietary or not – Does the company own the PPH sports systems they offer? DGS and Action Sportsbook International (ASI) software, which most agents use, is older. Also, proprietary sportsbook software companies can easily add tools like a layoff account and payment and collecting systems. Layoff account – Business owners must find a way to mitigate risk. In the sportsbook industry, the layoff account helps the individual sports betting agent reduce risk. Per had agents make the same bet as their players. They use winnings from the layoff account to pay off the player. If the player’s bet loses, the agent takes the money from the player and pays the bet made in the layoff account. No use for third-party payers – Customers pay agents, and agents pay customers in the sportsbook industry. Most agents use a third-party payer, like Venmo or PayPal, to compensate their clients. Players are more likely to sign-up with an online bookie that they can pay directly and that an agent can make payouts through an agent payment system. Breadth of product offerings – Betting on sports isn’t alone. Companies that provide mobile racebook and 3D gaming options are more popular with gamblers. Reseller or organization scaling tools – Most agents want to grow their sportsbook business and scale their companies. Not all software allows for growth. Choosing the above in your mobile software will allow you to become a successful bookmaker. You can also refer to online videos like this to understand how to become a bookie in more detail and ensure success. Companies like the one in the video consistently upgrade their software. The more advanced the software, the more the online sportsbook industry can expand beyond corporate and investor ownership to individual ownership.
