According to Snap, the selected creators will get a $10,000 monthly stipend for 12 months. They will also be provided with mentorship from existing top creators on the platform. Snapchat partners Google Pixel, Westbrook Media, and UNCMMN will help with educational curricula and tailored workshops for participants. All creators will also be upgraded to the Snap Star status and granted early access to new features on Snapchat so they can provide feedback on them. Additionally, Snap will bless them with a new Google Pixel to help with content creation. The company’s official announcement doesn’t mention the model but The Verge reports it’s the unannounced Pixel 7 Pro. The program itself kicks off in November, so the new Google phone will be out by then. However, if you self-identify as Black and are interested in this program, the application process is now live. You can apply until August 12. Snap will evaluate all applications and notify the selected creators over email in September. The company will also publicly reveal the names in September. Part of Snap’s 523 program, this Black creator accelerator program will officially begin in November and run for a year. You can find more details such as eligibility criteria, selection process, and application link here.
Snapchat jumps in to support emerging Black creators on the platform
Over the years, numerous tech companies have launched programs to support underrepresented groups of creators on their respective platforms. They provide the creators with various resources, including monetary support, to help them build their careers. The #YouTubeBlack Voices Fund is one of the latest examples. The company will spend $100 million to support Black creators on the platform over the next three years. Snap has now jumped in with a similar program of its own. “Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution to toxic experiences and more,” the company said. “We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career”. Snap says this program is part of its broader effort to make Snapchat a diverse and inclusive social media app.
