T-Mobile is the fastest-growing broadband provider in the US
Launched in April 2021, T-Mobile’s 5G Home Internet is a $50 per month fixed wireless service that offers unlimited high-speed internet for your family. The service debuted with 30 million eligible households across the US. In just a year, the company has one million customers on board. According to T-Mobile, it is the fastest-growing broadband provider in the US. In the year-ending quarter of 2021 (October to December), the company added more customers than any other provider in the country. This underscores just how compelling its 5G Home Internet service is, the self-proclaimed Un-carrier brags. T-Mobile is looking to steal customers from Landline ISPs (internet service providers). The company says ISPs have been delivering terrible customer service for years. They unnecessarily increase the monthly rates and also add bogus fees and equipment rentals. It’s no surprise why ISPs have ranked “dead last” in customer satisfaction year after year, T-Mobile says. Unfortunately, customers don’t have many choices. Nearly 15 percent of American households have access to only one high-speed home broadband service. The figure jumps to 35 percent in rural areas. More than 40 million Americans don’t have access to any home broadband service at all. T-Mobile sees an opportunity there and is rapidly expanding its 5G Home Internet service. The company promises several added perks over Landline ISPs to attract customers. For example, its service is completely wireless. Just plug in the gateway, download the app, and within minutes, you’ll be up and running. No need to drill holes in your wall or wait for the installation. T-Mobile also doesn’t charge anything extra over the $50 per month fees ($55 without Autopay). Its customer service is easily reachable too.
T-Mobile has bigger plans
Considering how compelling T-Mobile’s 5G Home Internet service is, it’s no surprise the company has raked in one million customers within a year. Its remarkable growth underscores the need for more choice and competition in the market. The Un-carrier says it has more such “disruptive” plans up its sleeves. “We launched into broadband last year with a radically new value prop that’s completely disrupted this category, and now, with a household footprint that’s millions larger than the nearest fixed wireless competitor. And we are just getting started. There’s more Un-carrier disruption on the way,” said T-Mobile CEO Mike Sievert.
