Let’s face it, is a push by Netflix to encourage people to buy their own Netflix plans. The company has been losing subscribers, and by extension, money over the past several months. One main cause of this dip in revenue is people crowding around one Netflix account. Profile sharing is a reality amongst all types of subscription services, and that can cause companies a lot of money. To put this into perspective, if just 0.45% of Netflix’s user base (based on the most recent number we have) mooches off of another account, that’s at least $10 million a month that the company is missing out on.

So, Netflix wants to make it easy to transfer your profiles

The company just posted a new blog post telling us about profile transfer. As the name suggests, you’ll be able to easily transfer your profile to another account without losing all of your saved data. This includes your viewing history, My List, saved games, personalized recommendations, and general settings. This eliminates the headache of having to search through all of your favorite shows and movies and re-add them. Also, with Netflix cracking down on account sharing, a lot of people are going to have to turn to transferring their profiles.

How to transfer a profile

Moving your profile to a new account it’s pretty simple. The first thing to do is go to your profile page. You’ll see a new button called “Transfer profile”. From there, you will go to a simple account creation page. You will go ahead and put in your email address and a new password. After that, all of your content will be transferred over to the new account. It’s as simple as that.