YouTube is offering creators a decent amount of time to enable 2-step verification on their accounts. However, the company hasn’t specified what action it will take to accounts that enable 2-step verification by the specified date.
Accounts that aren’t a part of the YouTube Partner Program can upload videos without 2-step verification
This will be mandatory for creators in the YouTube Partner Program, i.e., creators who generate revenue on YouTube. It’s worth adding that those who are not involved with the Partner Program can continue to upload videos without enabling 2-step verification. “We want to help keep your account safe & 2SV is an important step!,” @TeamYouTube said in its tweet. Creators can enable 2-step verification from the Google account settings, and it usually involves authentication codes sent through an SMS or codes that you can print out. Google also has the option to have a notification sent to a Google app on your phone or tablet (Android/iOS). This notification directs the user to just press confirm, but it may sometimes involve an authentication code. YouTube creators face stiff competition from TikTok, a platform that revolutionized short-format videos. Though apps like Vine existed before TikTok, they failed to make a similar impact. TikTok’s impact on the world of creators is evident from features like YouTube Shorts and even Instagram Reels. YouTube Shorts started rolling out globally in July this year. Meanwhile, Instagram Reels made its debut in August 2020 after undergoing testing in Brazil for 9 months. Instagram’s implementation of Reels was pretty seamless as the company integrated it within the main app. Similarly, YouTube Shorts was also blended into the YouTube app. This could be crucial in improving adoption, given that users aren’t required to download a separate app. The next few years are certainly going to be interesting for short-format video platforms.
